ONE OF THE UK’S LONGEST ESTABLISHED MARKETING COMPANIES IS REBORN AFTER BEING ACQUIRED BY MYCLEVERGROUP

An exciting new era begins for one of Staffordshire’s longest running and most experienced marketing communications companies.

An exciting new era begins for HCL Marketing (Harrison Carloss Ltd.) following its acquisition by MyCleverGroup, located in the vibrant heart of Festival Park.

As one of Staffordshire’s longest running and most experienced marketing communications companies, HCL first opened its doors in the 1970s, and over the years has created a string of highly successful campaigns for clients including Dr. Martens, Evo-stik, MHA, Shell, The ExtraCare Charitable Trust, Arco, Staffordshire Tourism, Churchill China, and many other well known National and regional brands.

The move now sees HCL operate out of the world class facility created by MyCleverGroup to help its business-2-business offering grow.

The agency offers a complete range of marketing services including web design, digital marketing, branding and marketing strategy, direct mail, advertising, design for print and print management.

MyCleverGroup’s CEO, Gareth Mobley, said ‘As part of MyCleverGroup, HCL is now in an ideal position to expand and offer its wealth of marketing experience and extensive services to new and existing clients. The agency’s working ethos and track record are a perfect fit with the values of MyCleverGroup as we grow our own capabilities in assisting businesses with marketing and end-to-end digitalisation.

‘MyCleverGroup is expecting a flurry of further key acquisitions and a number of key appointments over the next 12 months to fulfil its mission of helping empower hundreds of businesses using the latest technology. By leveraging clever yet simple technology, marketing and digitalisation, we can help drive top line growth and profitability, while enhancing both customer and colleague engagement.’

MyCleverGroup has already begun investing heavily in HCL, building on the agency’s existing stable foundations and growing its long standing capabilities to increase the creative, web and digital services offering, which include app development, data analytics and cloud based software.

Gareth continues: ‘It’s often hard for most businesses to understand all of the jargon surrounding the use of tech; the benefits are frequently unclear, and their practical application even murkier. For those reasons we want to make the use of technology in your business simple by creating a one-stop-shop that takes the pain away.

This is a hugely exciting time to be a part of MCG, and we are very pleased to have the team at HCL on board. We recently invested £2m in our HQ on Festival park, and we are going to fill it with the area’s top talent